Bachelor’s in International Marketing

Context

In order to meet the challenges of globalisation and the growing influence of emerging nations, businesses, regardless of their size, can no longer ignore the opportunities offered by international markets. International trade requires revised growth strategies and staff capable of securely developing a business’s international activities.

International competition is a source of new opportunities but also of risks. Businesses entering international markets must be able to adapt their marketing and trading activities to the needs of new environments and the demands of international customers.

In recruiting an international marketing professional, employers are investing in a colleague capable of managing and leading global projects, anticipating trends and helping to internationalise the business’s activities.

The European Bachelor's in International Marketing trains marketing experts with an international vision.

PROGRAMME CONTENTS

• Operational Marketing
• Strategic Marketing
• International Marketing an the Characteristics of European, Non-European and Emerging Markets

Goals and learning outcomes

• Be able to monitor international marketing, trade and regulatory developments
• Be able to optimise a business’s international strategy and help develop its client portfolio
• Be able to design, deploy and evaluate the results of a strategic and operational marketing plan
• Understand customer relations strategy and be able to anticipate trends
• Be able to implement internationally oriented marketing and customer loyalty action plans
• Be able to contribute to the ongoing improvement of products and services
• Be able to manage the administrative and commercial aspects of export sales
• Be able to manage and evaluate the performance of an export sales team

Career prospects

• Holders of a FEDE European Bachelor’s degree have access to exciting opportunities and an international professional network.
• The European Bachelor’s in International Marketing trains the future professionals at FEDE institutions for the following job roles:
• International business development manager
• International business developer
• International project manager
• International marketing manager
• Export sales manager
• International buyer
• International trading manager
• Junior international product manager
• Junior market manager
• Assistant import/export manager

Eligibility criteria

The Bachelor In International Marketing :

• Students who have validated a level 5 diploma in the European Qualifications Framework, allowing them to acquire 120 Ects Credits
• By the Validation of Acquired (VAE), for any candidate with experience at least one year, directly related to the specialty of the European Bachelor.